Marigold DESIGN.md Example

Marigold is a warm commerce brand built on soft, rounded shapes and a single marigold accent, with a berry color held back strictly for sale and urgency. Related guide: Shapes.

E-commerce / Retail

What this file renders to

Computed from the file below when this page is built. Open it in the viewer for the full guideline with navigation and diagnostics.

Colors

Aa
primary
6.88:1AAink on fill
Aa
ink
16.63:1AAAwhite on fill
Aa
muted
4.34:1AA Largeink on fill
Aa
surface
17.67:1AAAink on fill
Aa
surface-sunk
16.30:1AAAink on fill
Aa
berry
5.87:1AAwhite on fill

Typography

display-lg
familyFraunces
size48px
weight600
tracking-0.01em

Focus at altitude

body-md
familyInter
size16px
weight400

The quick brown fox renders this specimen at its true size, weight and tracking.

price-lg
familyInter
size22px
weight700

The quick brown fox renders this specimen at its true size, weight and tracking.

label-caps
familyInter
size12px
weight600
tracking0.08em

RESERVED FOR THE ONE ACTION

Spacing

xs4px
sm8px
base16px
lg28px

Radii

none
0px
sm
8px
md
16px
lg
24px
full
9999px

Components

preview16.36:1AAAtext on fill

product-card · tokens

resolved
default
backgroundColor#fffdf8
textColor#2a1b10
rounded24px
padding16px
preview2.57:1Failtext on fill

button-primary · tokens

resolved
default
backgroundColor#f4820a
textColor#fffdf8
typographytypography
rounded9999px
height48px
padding0 24px
hover
backgroundColor#2a1b10
preview5.78:1AAtext on fill

sale-badge · tokens

resolved
default
backgroundColor#c2185b
textColor#fffdf8
typographytypography
rounded9999px
padding4px 10px

Lint summary

The same checks as the DESIGN.md linter, run on this file at build time. Design system defines 6 colors, 4 typography scales, 5 rounding levels, 4 spacing tokens, 4 components.

Full DESIGN.md source

Copy it, edit it, and use it as a starting point for your own file. Nothing is uploaded.

---
version: alpha
name: Marigold
description: A warm, high-energy commerce brand built on a single marigold accent and soft, rounded shapes.
colors:
  primary: "#F4820A"
  ink: "#2A1B10"
  muted: "#8A7A6B"
  surface: "#FFFDF8"
  surface-sunk: "#FBF3E6"
  berry: "#C2185B"
typography:
  display-lg:
    fontFamily: Fraunces
    fontSize: 48px
    fontWeight: 600
    lineHeight: 1.05
    letterSpacing: "-0.01em"
  body-md:
    fontFamily: Inter
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.6
  price-lg:
    fontFamily: Inter
    fontSize: 22px
    fontWeight: 700
    lineHeight: 1.1
  label-caps:
    fontFamily: Inter
    fontSize: 12px
    fontWeight: 600
    lineHeight: 1.0
    letterSpacing: "0.08em"
rounded:
  none: 0px
  sm: 8px
  md: 16px
  lg: 24px
  full: 9999px
spacing:
  xs: 4px
  sm: 8px
  base: 16px
  lg: 28px
components:
  product-card:
    backgroundColor: "{colors.surface}"
    textColor: "{colors.ink}"
    rounded: "{rounded.lg}"
    padding: 16px
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.surface}"
    typography: "{typography.label-caps}"
    rounded: "{rounded.full}"
    height: 48px
    padding: 0 24px
  button-primary-hover:
    backgroundColor: "{colors.ink}"
  sale-badge:
    backgroundColor: "{colors.berry}"
    textColor: "{colors.surface}"
    typography: "{typography.label-caps}"
    rounded: "{rounded.full}"
    padding: 4px 10px
---

## Overview

Marigold is a commerce brand with a warm, generous personality. The canvas is a
soft cream, text is a warm near-black, and a single marigold orange carries
every primary action. Shapes are rounded and friendly, so the storefront feels
approachable rather than clinical.

## Colors

- **primary (#F4820A):** marigold, the single accent and the primary action.
- **ink (#2A1B10):** warm near-black for headlines and body text.
- **surface (#FFFDF8):** warm cream page canvas.
- **berry (#C2185B):** sale and urgency only, used sparingly so it stays loud.

## Typography

Fraunces gives headlines a soft editorial warmth. Inter carries body copy,
prices, and uppercase labels so product information stays plain and scannable.

## Shapes

Rounding is the signature. Product cards use a 24px radius, pills and buttons
are fully rounded, and imagery inherits the card radius. Nothing in the system
uses a hard 0px corner except full-bleed hero imagery.

## Components

Product cards pair a soft cream surface with the card radius. The primary button
is a fully rounded marigold pill. Sale badges are the one place the berry color
appears, kept small so urgency reads without overwhelming the warm palette.

## Do's and Don'ts

- Do keep marigold for the single primary action per view.
- Do let the rounded shapes and cream surface set the friendly tone.
- Don't use berry for anything other than sale or urgency.
- Don't mix hard corners into the rounded system.

More files: all DESIGN.md examples and templates.